INFORMATION SESSIONS: Monday, October 9, 2017, 4:15 pm - 5:00 pm, Location in RBC 137 and Wednesday, November 29, 2017, 7:30 pm - 8:15 pm, Location in RBC 137
APPLICATION DEADLINE: Rolling Admission with Interview with Prof. Maskulka until December 8, 2017 (16 spots) PROGRAM DATES: Friday, May 18, 2018 - Thursday, June 14, 2018
Departing US Thursday, May 17, 2018, to arrive on Friday, May 18th.
SUMMER 2018 FEES $6,600* (Tentative-undergraduate fee) - This includes tuition for two courses (six credits), double-occupancy housing for the nights of May 18-June 13, 2018, and a 4-day meal plan. The program cost also includes the use of the Leuven Institute for Ireland in Europe facilities, field trips, and group activities. Not included are roundtrip airfare, meals outside the meal plan, laundry, local travel, personal expenditures or any other costs, such as extra nights lodging and meals due to unforeseen events.
* Housing costs are reasonable estimates at this time. Final billing will reflect any changes in cost. An additional $350 fee will be assessed for students enrolling in MKT 360 – 10 - Marketing Practicum to help defray the costs associated with student placement in Belgium.
A limited number of $500-$1,500 need-based scholarships are also available. Applications will be evaluated according to a student's financial need and an essay describing the possible significance of this experience to their academic and professional development. Deadlines are posted on the Travel Grant Form.pdf
Students are encouraged to review the Finances section of the Lehigh Study Abroad website for information on additional funding opportunities.
Students will select two of the following course options. Students enrolling in the program are required to register for 6 credits and to take at least one lecture course.
Marketing 320-10. Global Marketing (3) Maskulka. The emergence of the European Union (EU) as the world’s largest internal market has created significant business opportunities and threats for companies operating both within and outside the EU. While there are many business factors to consider, it is believed that designing effective marketing strategies will be especially critical to competitive success in the European Union. Officials from the European Commission are scheduled as guest speakers. Prerequisites are MKT 111 and Instructor Permission.
Marketing 371-10. Special Topics in European Marketing (3) Maskulka. This course is designed to provide the interested business student with a more in-depth study of European marketing systems through the pedagogy of a term project. The class format is the group preparation and presentation of Marketing Plan for entering a foreign market. Prerequisites are MKT 111 and concurrent enrollment in MKT 320-10. *Does not count towards Marketing Minor.
Marketing 372-10. Global Marketing Internship (3) Maskulka. Open only to Marketing Majors. In order to qualify for the MKT 372-10 Global Marketing Internship course you must have completed MKT 311 -- Consumer Behavior and MKT 312 -- Marketing Research. The marketing practicum combines formal class work on marketing problem formulation and business communications with an intensive internship or consulting engagement with a business. Students work with client firms to develop individual or team projects which focus on marketing activities such as market research, strategy development, sales management, and promotion management. Upon completion of the project, students submit a written report and often make a formal presentation to the clients. Prerequisites are MKT 111 , MKT 311, and/or MKT 312. Professor Permission Required. (1) ** An up-to-date resume/CV is required to be submitted with registration for the Marketing Practicum course** (2)** If pre-approved for an internship, a personal interview(s) with each intern will be conducted by Professor Maskulka before final acceptance is granted for the Marketing Practicum course. (3)** An additional $350 fee will be assessed for students enrolling in MKT 372 – 10 to help defray the costs associated with student placement in Belgium.
This successful program is located in the heart of the European Union. Professors Jim Maskulka, Lehigh Department of Marketing has designed courses to take advantage of Belgium’s unique and pivotal role in the political, economic, and cultural development of modern Europe. In addition, the proximity to Brussels, the capital of an expanding European Union, enables the student to experience first-hand insights from members of the European Parliament as well as the rich artistic offerings of a major international city. On the one hand, many Europeans want to retain their traditional national identities and membership in separate nation-states. Yet, they also know the conflicts this has produced in the past and they recognize that fundamental economic change is necessary if they are to realize a better future. They embrace their own cultures, but, also, look outward to their neighbors and allies for new ideas and inspirations. Classes are held Monday, Tuesday, and Thursday. On Wednesday, field-trips occur, and students have the opportunity for independent travel on weekends.
The city of Leuven, Belgium, with a population of about 90,000 boasts a prestigious university that dates from the Middle Ages and a magnificent late Gothic city hall. Major industries are brewing, metal working, shoe manufacturing, and electrical apparatus. Situated in the center of Belgium, you can reach the Netherlands, Luxembourg, Germany, or France in about 1 1/2 hours by train. You can also travel to the North Sea coast in the same amount of time and cross into England by Hovercraft or you may use the “Chunnel” which will take you from Brussels to London in 3 1/4 hours. Paris lies nearby, too, within 1 1/2 hours on the TGV. The four-week program is held at the Leuven Institute for Ireland in Europe (a.k.a. the "Irish College" in Leuven, Belgium) located in the center of Leuven. This facility provides the group’s living accommodations, classrooms, and dining room, among other support services.
TRAVEL & ACCOMMODATIONS
Students will depart on Thursday, May 17, 2018 (arriving in Belgium on Friday, May 18th) and return on Thursday, June 14, 2018. Students will be responsible to make and pay for their own travel arrangements. We will notify students of the professor's travel plans and highly recommend they make their travel plans to correspond with the professor. Leuven Institute for Ireland in Europe Students will be accommodated in double occupancy rooms at the Irish College in Leuven, Belgium. To provide maximum flexibility, the program fee includes a four-day meal plan (Sunday evening through Thursday lunch) at the Irish College. Other meals are the student’s responsibility.